Our office prides itself on 50 years of personalized dentistry in a private practice setting.

COVID-19 Policy

We’re Serious About Your Comfort and Safety

We have rigorous COVID-19 procedures in place to protect our patients and create a comfortable and safe environment for everyone in our office. If you have any questions about our COVID-19 policy and procedures please call the office at (248) 353-5010.

How We’re Different

We enjoy taking care of entire families and have patients of all ages. Today, many of our dental care patients are second and third generation.

Personalized care

Consistency in treatment from longtime staff, who have developed and nurtured relationships with generations of patients.

Conservative treatment philosophy

Our decision-making for your treatment is driven by your specific dental needs.

Pleasant setting

When you walk into our office, you feel comfortable in surroundings with interesting artwork and friendly staff.

Referrals that matter

When you need a referral for specialized care, we have relationships with a network of dental specialists and laboratories.

Our Practice


We are proud to provide state-of-the-art equipment for the highest quality dental care available. It is one of our top priorities to protect the well-being of our valued patients. For this reason, our office meets and surpasses all OSHA (Occupational Safety and Health Administration) and CDC (Center for Disease Control) standards. In addition, our comfortable inviting environment will make you feel right at home!


We are currently accepting new patients. If you would like to make an appointment, please contact our office.


We will assist you in identifying and verifying your insurance coverage before your initial appointment. We are happy to submit all insurance forms and will do everything we can to help you afford the treatment you need and want.  Forms of payment accepted by the office are check, cash, or most major credit cards.


If you are unable to keep an appointment, we ask that you kindly provide us with at least 24 hours notice. We ask for this advance notice so that we can offer this appointment to another patient.


Exams and cleanings
Gum treatments
Fillings (mercury free)
Root canals


Cosmetic dentistry
Porcelain crowns

Implant restorations
Teeth grinding and clenching appliances


Doug Fogel

Doug Fogel


Graduate, University of Michigan School of Dentistry, 1985
BA, University of Michigan, History of Art, 1981

Ellen Greenberg


Ellen has been with our office since April 2006 and has over 30 years of experience in customer service. Ellen also has extensive knowledge of dental insurance billing. You will find her at the front desk ready to assist you with anything you may need.

Evelyn Smith

Dental Assistant

Evelyn is a certified X-Ray technician with over nine years experience. She has been with our office since 1999.

Lauren Abernethy


Lauren grew up in Livonia Michigan and graduated from the University of Michigan in 2010 with her bachelors in dental hygiene. She has been practicing ever since.

Annie Costello


Annie has over 30 years experience in the industry. She graduated from Michael J. Owens Technicial College in 1978, acquired a Bachelor of Science degree in Healthy Care Management from Siena Heights University in 2008 and is an Adjunct Dental Hygiene Instructor at Oakland Community College.

Lilly Naidovich


She graduated from U of D Dental School in 1994 and has been working as a hygienist over 28 years.

Maria Rotter


Maria has been practicing dental hygiene for over 30 years and she graduated from University of Michigan’s Dental Hygiene program.  She has been with our office since 2013.


  • Dr Fogel is a great Dentist! I just came in for a cleaning and he was able to fix damage that my last dentist caused which was giving me pain. He does a very thorough assessment and great job. His office staff are so friendly and professional. I would recommend him to everyone.

    Nadia Farhat Avatar Nadia Farhat
    June 30, 2020

    My family and I have been going to Dr. Fogel for over a decade. The staff are extremely professional. You’re never waiting in the lobby. If your appointment is at 2 then they are ready for you at 2. Dr. Fogel, along with his staff, provide you with the all of the information you need to make the best decisions regarding the care of your teeth. Schedule your appointment today! You won’t be disappointed. FYI Dr. Fogel’s name is on the door, but Ellen, the office manager, is the real boss =). Keep Ellen Happy =))

    Chelsea Dubose Avatar Chelsea Dubose
    September 25, 2020

    The entire staff has become family. I’ve been coming to see Dr. Fogel for 16 years and continue to come here even after moving to Ann Arbor. The hygienists all do amazing work and Dr. Fogel is patient and honest in his treatment plans. If I could give 10 stars, I would!

    Chantel Cook Avatar Chantel Cook
    September 13, 2020
  • Dr. Fogel and his team are the best in regards to service, quality of care , and honesty of what needs to be done now and possibly later . They treat everyone like family and have true concern for your health and well being . Dr. Fogel will also take the time to discuss things with you so you can leave with no uncertainty about where your mouth stands . They are the best and I’m happy to be a patient there . Sincerely , Chef Randall Kuna

    Randall Kuna Avatar Randall Kuna
    November 27, 2020

    Dr. Fogel & all the staff; are very pleasant to work with! They provide detailed information on how to properly take care of your teeth & what products will work best for “you” ~> Thanks for helping me with my healthy smile!!!

    Ambra Johnson Avatar Ambra Johnson
    October 13, 2020

Contact Us

(248) 353-5010

20100 W 12 Mile Rd Southfield, MI 48076

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